TransUnion PRO campaign
TransUnion, one of the three credit reporting agencies and a leading consumer data provider, needed to breathe some life into its brand—and raise awareness for its consumer credit monitoring service. The first step: an elevated creative concept rooted in the idea that people want to feel empowered to protect their online identity (and that fear-based marketing campaigns aren’t effective).
Objective
Raise awareness and adoption of TransUnion’s credit monitoring services
Strategic insight
In the long term, fear-mongering doesn’t work as a tactic to convince people to protect their online/financial identity; empowering them to feel in control of their online identity will move the needle more
Tactics
- Creative strategy and concepting (SEE THE CONCEPTS)
- Creative production (full shoot production, management of CGI studio, etc.)
- Strategic planning (go-to-market plan)
- Direct Mail
- Landing page
- Online paid media