On Site Medical rebranding

On Site Medical is a rapidly growing industrial healthcare company that specializes in on-site workplace first aid. The company had a strong reputation amongst its customers but wanted to give the brand a boost for new prospects. 

Objective

Elevate the On Site Medical brand to boost perception and awareness.

Strategic insight

Companies that rely on industrial care providers have likely been burned in the past. Excessive care and even fraud are rampant in the industry—driving up healthcare and insurance costs for companies of all kinds. We needed to assure prospects that On Site Medical was different—committed to just the right amount of care. First focused on getting employees healthy with quality, compassionate care; but also conscious of the employers’ bottom line.

Tactics

  • Brand discovery (stakeholder interviews and market/competitive analysis)
  • Brand platform and positioning
  • New visual identity (logo, colors, fonts, photography, etc.)
  • Foundational assets (templates, etc.)